Yours clothing hosted their regional managers meeting at the East of England Arena.
Their brief: create a catwalk and presentation space to preview the new season’s products and to allow important information to be transferred to their management team (2017)
We provided a catwalk and AV package to create the atmosphere of a fashion industry event, whilst delivering on a practical level with functional PA, focusing the client’s budget on dynamic lighting, the catwalk was clearly visible for all of Yours Clothing’s guests, and the look and feel overall of the production was to a great standard.
We provided rear projection screens, branded set panelling and a dressed white stage to give off a premium feel to the affordably priced solution. Fundamentally the primary objective of a production such as this; is to maintain the brand identity, convey the correct brand messages, leaving no one unclear as to what the purpose of the event was.